What is Persuasive Text? Persuade means to convince. In persuasive text, the author attempts to convince the reader to believe that the author's viewpoint is correct. Some common persuasive techniques are: Bandwagon, Stacking the Deck, Testimonials, Citing Statistics, and Emotional Words. An author uses the Bandwagon technique when he/she tries to make us believe that we should do something because everyone is doing it. Read More...